Review #3

Tim Hortons festive mug loses the maple leaf in Quebec

Tim Hortons has been a part of Canada for over 40 years now and only serving Canadians freshly brewed coffee and freshly baked donuts. The first Tim Hortons franchise opened in 1964 in Hamilton, Ontario. In 1967, with three stores in operation, Tim Horton (founder of the business) became full partners with former police officer and franchisee of Tim Hortons Store #1, Ron Joyce. Since then, Tim's signature has become a prominent fixture in the Canadian landscape. However, now in 2010, Tim Hortons has released its holiday mugs across Canada, but the Quebec version isn't like the rest. Where a maple leaf appears on mugs in all other provinces, a snowflake appears in Quebec. The Tim Hortons coffee and tim-bits are something that Canadians share and experience the spirit of unity, and by using a maple leaf it represents Canada and not a province. Tim Hortons made a very deliberate decision to cater to two different markets, one for Quebec and one for the rest of Canada.

In the non-Quebec version of the Tim Hortons festive mug, the Rocky Mountains, CN Tower and Maple Leaf can be seen.

In the Quebec version of the Tim Hortons mug, there are snowflakes instead of maple leaves.

This has stirred up a lot of angry customers from other provinces who might consider boycotting Tim Hortons. Questions that might come up are “why is Quebec so special that they get their own mug?” and “Why not make a special mug for every province then?” “Is Time Hortons still a Canadian company and isn’t Quebec a part of Canada?” Tim Horton's has decided to change its marketing strategy for the Quebec market to satisfy the separatist consumer base. This is something that segregates Quebec from the rest of the Canadian traditions. Every society has an ideology that forms the basis of the "public opinion" or common sense, a basis that usually remains invisible to most people within the society. This prevailing ideology appears as "neutral"; all others differ from the norm and are often seen as radical, no matter what the actual vision may be. Organizations that strive for power influence the ideology of a society to make it become what they want. In this situation, we have a marketing company, Tim Hortons, which is seen as a cultural part of Canadian society who strived to reach out for more power. The change in the mugs for a different province shows that the influence of Quebecers resistance against Canadian traditions has been accomplished. Having a sense of being a Canadian citizenship is often identified as sharing values, endorsing to the Canadian cultural codes, and promoting nation unity. Also by addressing historical things about Canada that become traditional. The Quebec citizenship is addressed in a sense that French is the common public language, democratic values and principles, recognition of the Quebec-Anglophone community, etc. This process of bringing sameness brings about conflict towards national identity and belonging. Citizenship in Quebec is known to be a “hard” form of citizenship while the Canadian citizenship is known to be a “soft” citizenship. Canada is politically progressive with a national community; on the other hand Quebec remains to struggle to gain recognition.

Canada & US - The Difference

Review #2

Bowling for Columbine

Do you ever think about how it would feel like to have someone point a gun to your head on a regular school day? Michael Moore takes us through the sad tragedy of the shooting that occurred at Columbine High school. During his movie he stated that the main problem behind this is America’s gun control problem. It was too easy for the two teen-aged boys to go out and buy guns and some bullets…wasn’t it? In this documentary, Michael Moore focused his theme on the need for gun control. Guns are the cause for most of the murdering crimes and acts of violence that occur in America. The National Rifle Association in America does not realize that their belief in owning a gun to protect them has gone too far. Michael Moore puts together the hegemonic structure of the American society. Hegemony can be defined as the interrelation between power structures that give society its shape and texture. Michael Moore chose to use the shooting that occurred at the Columbine high school to demonstrate his main point of the film, which is to find the reason for why this senseless act occurred. While watching Bowling for Columbine, I felt both sympathetic and thankful. The documentary made be stop and think about the state of America, and I can only imagine how difficult it must be for kids in America to go to school feeling paranoid about when the next shooting will be. I’ve had some related experiences myself; during my high school years in Canada, we’ve had several lock downs, and how I know I wouldn’t be able to go to school anymore if a real shooting occurred at my school. Children should be going to school for education with feeling unsafe or threatened. Michael Moore also spent quite a bit of time in the film discussing how fear is created in society.  However, in Canada we have many factors that are behind violence in our society.  Some examples are police violence, racism, sexual assaults and domestic violence. When it comes to comparing the safety of our society in Canada to the United States, Michael Moore makes it clear that Canada is no where as violent and corrupted as America. There are several scenes where Moore is in Canada interviewing several Canadians about whether they lock their doors or if they feel afraid or unsafe most of the times.However, to his surprise hardly anyone in Canada locks their doors or feels threatened towards gun violence. Generally speaking, there are less crime rates and gun violence in Canada than there is in America. Michael Moore’s suggested long term solution to the problem is to figure out who influences gun buying, questions the promoters of gun rights about their motives, and hold the media responsible for gun violence. His short term solution would be to ban all handguns.

Terry Fox Tribute

Review #1

The Terry Fox Run

Terry Fox was born in 1958 in Winnipeg, Man. When Terry was a child he enjoyed playing sports, and he joined the cross-country running team. In the year of 1977, a tragic occurred for Terry Fox and his family when a pain in his knee has been discovered and he could barely stand. He went to the hospital and his right leg was amputated six inches above his knee due to cancer. 

Terry Fox pushed himself to adjust to his artificial leg and walk again. He knew that he could do something to support cancer research and raise money and awareness. His mission was to run across the country to raise both awareness and money in his fight against cancer. Terry practiced hard for over a year and after that he was ready to announce his mission to Canada. He stated that his goal was to collect $1 for every person living in the country. Terry ran about 42 kilometers each day no matter what the weather, raining or even snowing he still ran. After Terry ran for 143 days, his cancer had spread to his lungs and that caused him to not continue the run. However, the money and donations kept coming and a total of $24.17 million was raised passing Terry’s initial goal. Terry Fox died on June 28, 1981, surrounded by his loved ones and becoming the youngest person ever to be awarded the order of Canada. On Sept. 13, 1981, the first Terry Fox Run was held. More than 300,000 Canadians took part in the event at 760 sites across the country. The run raised $3.5 million.  It is truly moving that the heroic, unselfish mission of one young man serves as such an inspiration to all of us no matter where we live in the world.

Fox's journey across Canada

The Terry Fox Run, named in honour of Canadian amputee runner Terry Fox who at 21, attempted to run across Canada to raise money for cancer research, has become a Canadian tradition. It has become a social norm in our everyday lives to remember this amazing moment by having a Terry Fox Run every year in the month of April. The Terry Fox Run is held in schools, hospitals and even at workplaces to keep the awareness rising for cancer research. Terry Fox became a part of us, and a part of our hearts. He is in our geography, in awards that honor outstanding young Canadians, as a role model for athletes and in cancer research funded as it had never been before. Canada has founding moments, founding heroic figures, and has the idea of the nation. Terry Fox realized that the nation was about to see what the disease did, and hoped that it could lead to greater generosity. A week after his run ended, the CTV Television Network organized a nationwide telethon in support of Fox and the Canadian Cancer Society.